Washing Powder Nirma

Top selling detergent of the mid 80s, people couldn't stop humming the tune of the ad, even though they hated themselves for it.
If you are South Asian, listening to this ad or smelling the washing poweder will evoke powerful memories and emotions - nostalgic musings about a simpler time, mixed with the relief of knowing that the nightmare of the polka dot girl dancing to this tune is behind you.