The definitive guide to South Asian lingo

Definition 1 of 1

Definition

India is probably, the only country in world where you can sell such a product.
Since mid-nineties, hundreds of such products have hit the Indian retail market.
These products come in a cream form. They assure that if used 'regularly', they can turn the user from 'dark' to fair'.
Some even come with a 'scale' to verify that you have really turned 'fairer' than you were before.
There are even some creams, 'specialized for men'.
This accentuates the obsession of Indians with the 'fair' colour.

Usage

A typical ad would sound like:
Saat din mein Gora banaye - India's best selling fairness cream - XYZ
Added 2011-12-25 by WonYendWonly